From Personal Healing to Business Building: Reaching for Your Crown with Courtenie Jackson
- organizationalcfo
- Mar 22
- 2 min read

Courtenie Jackson's journey with Activated Lifestyle represents an inspiring convergence of personal transformation, entrepreneurial spirit, and community empowerment. Born in January 2024, Activated Lifestyle emerged after Courtenie received a scholarship from the Urban League for small businesses, which provided comprehensive support including state registration and website development. The foundation of Activated Lifestyle rests on a powerful three-part framework: drink healthy, eat healthy, and think healthy. While this might seem ambitious, Courtenie eloquently explains that true health transformation requires addressing all three dimensions simultaneously, with mental health serving as the cornerstone.
The origins of Courtenie's business trace back to the pandemic when she struggled with inflammation and sought natural remedies. Through dedicated research and experimentation, she developed a juice shot specifically formulated with inflammation-fighting ingredients, with ginger as a key component. What began as a personal health solution expanded as Courtenie documented her progress and refined her recipes based on feedback and ongoing research. Impressively, she has developed 56 distinct recipes, each targeting different health concerns and preferences. These juice shots represent just one facet of the Activated Lifestyle brand, embodying Courtenie's commitment to helping others heal through natural means.
Beyond her product line, Courtenie has distinguished herself as a two-time author. Her book "Reach for Your Crown: The Power of Hope" offers 77 days of empowering readings specifically designed to uplift women. The genesis of this work stemmed from Courtenie's recognition that women, as "the foundation of our life," needed daily encouragement and reminders of their inherent worth. Before this, she released "30 Quotes for 30 Days" on social media, demonstrating her philosophy of giving freely before asking for investment. This approach highlights Courtenie's business acumen: building trust and community before monetization.

When asked about the keys to her success, Courtenie emphasized three critical elements. First, taking risks despite fear and uncertainty, a principle that guided her from concept to business launch. Second, maintaining integrity in all business decisions, which builds reputation and customer loyalty. Third, effectively utilizing community resources, from the Urban League's initial guidance to mentorship from established entrepreneurs. This last key proved particularly valuable when Courtenie successfully competed in a business pitch competition despite having no prior experience, winning through diligent research, practice, and community support. As Activated Lifestyle continues to grow, Courtenie remains centered in her faith and open to divine guidance. Her story powerfully illustrates how personal healing can transform into a mission-driven business when coupled with community support, entrepreneurial determination, and authentic desire to help others activate their own healthy lifestyles.
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